About Us

As a women-owned and led business, SmileBright reflects our commitment to integrity, innovation, and empowering smiles across the UK and beyond.

We aim to deliver the most innovative, fast, and naturally safe whitening system designed to enhance every smile. Our peroxide-free formula blends the finest mineral and charcoal ingredients, combined with advanced LED technology, and undergoes rigorous testing to ensure top-tier performance and comfort.

Our Values

  • Safety First

    Every product meets strict UK and EU standards to ensure gentle yet effective results.

  • Science Driven

    We partner with accredited labs and chemists to back our innovation with real research.

  • Natural & Ethical

    Vegan-friendly, cruelty-free, and free from harsh chemicals.

  • Customer Focused

    We listen, adapt, and evolve based on your feedback and needs.

Women Owned & Led

Under Donna’s leadership, SmileBright is proud to be a female-founded company. Donna brings expertise from her background in marketing and small business, combined with a personal dedication to health, confidence, and quality. She leads a dynamic team committed to delivering premium oral care solutions that truly make a difference.

Our products undergo full testing at ISO 17025‑accredited facilities and are meticulously evaluated for safety and effectiveness. We are proud to hold approvals across the UK and EU, giving you confidence in every use.